Though not quite in the way you might expect.
A very curious (and sad) story on BBC News about a California woman who died after a "Hold your wee for a Wii" contest on US radio. Cause of death? Water intoxication. Which, when reading about it on Wikipedia, seems like a very unpleasant way to die. Not that I'm implying that there are *pleasant* ways to die (well, having a heart attack in the middle of a cocaine-fuelled orgy with five blonde porn stars might be a nice way to go...), but you know what I mean. And all for the sake of a $250 dollar games console. I don't know what's more tragic - that someone would risk literally drinking themselves to death for the sake of something (ultimately) so meaningless, or that the radio station officials didn't take adequate enough precautions to prevent it from happening.